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Marketing Communication Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Marketing Communication Case Study | McDonald`s: Using Social Media to Connect with Customers Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies McDonald`s: Using Social Media to Connect with Customers
Marketing Communication Case Study | Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability
Marketing Communication Case Study | Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign
Marketing Communication Case Study | Brand Management at Singapore Airlines Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Brand Management at Singapore Airlines
Marketing Communication Case Study | Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign
Marketing Communication Case Study | Marketing Maker`s Mark (A): Evolution of a Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Marketing Maker`s Mark (A): Evolution of a Brand
Marketing Communication Case Study | Marketing Maker`s Mark (B): Diluting the Brand? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Marketing Maker`s Mark (B): Diluting the Brand?
Marketing Communication Case Study | Maker’s Mark and the Ethics of Advertising Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Maker’s Mark and the Ethics of Advertising
Marketing Communication Case Study | Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy
Marketing Communication Case Study | Ecommerce in India: Will the Advertising Spend Pay Off? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ecommerce in India: Will the Advertising Spend Pay Off?
Marketing Communication Case Study | Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on
Marketing Communication Case Study | Tata Salt’s Promotional Strategies Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Tata Salt’s Promotional Strategies
Marketing Communication Case Study | Pro-Kabaddi League:Changing the Face of Indian Kabaddi Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Pro-Kabaddi League:Changing the Face of Indian Kabaddi
Marketing Communication Case Study | Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics
Marketing Communication Case Study | `Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies `Game of Thrones` TV Series: HBO`s Integrated Marketing Strategy
Marketing Communication Case Study | Product Positioning & Promotional Strategy of Fevicol Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Product Positioning & Promotional Strategy of Fevicol
Marketing Communication Case Study | The Message Strategy behind CEAT`s `Be Idiot Safe` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Message Strategy behind CEAT`s `Be Idiot Safe` Campaign
Marketing Communication Case Study | Ambushing Adidas: Nike`s `Going Brazilian` 2018 FIFA World Cup Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Going Brazilian` 2018 FIFA World Cup Campaign
Marketing Communication Case Study | Zomato: Redefining Digital Marketing Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Zomato: Redefining Digital Marketing
Marketing Communication Case Study | Mercedes-Benz India-Targeting a Younger Segment without Diluting the Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Mercedes-Benz India-Targeting a Younger Segment without Diluting the Brand
Marketing Communication Case Study | Horlicks Using `mSamvaad` to Reach Out to a Media-Dark Rural Market Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Horlicks Using `mSamvaad` to Reach Out to a Media-Dark Rural Market
Marketing Communication Case Study | Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues
Marketing Communication Case Study | The Renaming Woes of Australia`s Coon: Building a Culture of Acceptance? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Renaming Woes of Australia`s Coon: Building a Culture of Acceptance? Available
Starbucks' Success Story in China
Harley-Davidson’s Focus Strategy
The Social Business Journey at IBM
Employer Branding Initiatives of the US Army
The Marlboro Story
The 'Incredible India' Campaign - Marketing India to the World Available
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Available
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
Tourism Malaysia: Creating 'Brand Malaysia'
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Available
Launching iPhone: Apple's Entry into the Mobile Phone Market
Perfetti Van Melle: Marketing Mentos in India
The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
Destination Marketing: Tourism Australia's Controversial Campaign Available
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum?
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Barack Obama's Integrated Marketing Communications Strategy
McDonald's Advertising Strategy - The 'Lost Ring' Campaign
Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign
Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Coca-Cola "Open Happiness" Campaign
Marketing Pristiq: The Advertising Challenge
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Subservient Chicken' Marketing Campaign
Burger King's 'Whopper Freakout' Marketing Campaign
Canadian Club: Repositioning a Dormant Brand
Droid: Challenger to the iPhone?
Burger King's 'Whopper Virgins' Viral Marketing Campaign
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?
Ambushing Adidas: Nike`s `Write the Future` Campaign
Aircel`s Promotional Strategy: Differentiating through Innovation
Axe Detailer: Initiating a Change in Men`s Showering Behavior
Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead

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